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Matiere Premiere

Matiere Première is a contemporary French niche fragrance house founded by master perfumer Aurélien Guichard, dedicated to showcasing the beauty of exceptional raw materials in their purest, most elevated form. Each scent is built around a single, star ingredient—rose, oud, neroli, sandalwood—magnified with precision and crafted using ethically sourced, high-quality naturals, many grown on Guichard’s own organic flower fields in Grasse. The brand’s minimalist yet luxurious compositions highlight clarity, texture, and intensity, resulting in perfumes that feel modern, expressive, and effortlessly sophisticated. Matiere Première embodies a new era of perfumery—where transparency, craftsmanship, and ingredient excellence define true luxury.