Jean Paul Gaultier

Known as the "Enfant Terrible" of French fashion, Jean Paul Gaultier revolutionized the fragrance industry in the 1990s by infusing haute couture with camp, sexuality, and rebellious wit. The brand created instant icons with its debut duo: Classique (1993), a voluptuous floral-oriental housed in a corset-clad bust, and Le Male (1995), a mint-vanilla fougère in a sailor-striped torso that fundamentally shifted men's perfumery toward sweeter, more sensual profiles. Famous for its unconventional "tin can" packaging and provocative marketing, the house—now under the Puig umbrella—continues to dominate the "clubbing fragrance" category. With modern pillars like the honey-drenched Scandal and the tropical Le Beau, Jean Paul Gaultier remains a symbol of playful seduction and massive commercial appeal, blending artistic daring with beast-mode performance.