d'Annam

Founded in Hanoi by creative director Nick Hoang, d'Annam is a pioneering niche house that harmonizes the rustic soul of Vietnam with the refined techniques of French perfumery. The brand serves as an olfactory dedication to the country's natural landscapes and cultural rituals, moving beyond exotic tropes to offer authentic, localized storytelling through scent chapters. With a clean, minimalist aesthetic, d'Annam has captured global attention for its ability to elevate humble indigenous ingredients into sophisticated art, best exemplified by the viral sensation White Rice—a comforting, nutty, and steamy composition—and the robust, roasted depth of Vietnamese Coffee. By bottling specific memories, from the humidity of a monsoon forest to the serenity of harvest season, d'Annam offers a serene, atmospheric window into the heart of modern Vietnamese identity.